
Another Boring Report?
Do you know where you are headed in the next twelve months? Do you have a strategy to weather the changes yet to surface in the midst of this economic whirlwind? Do you know what your focus is on? In part 2 of these posts from GE’s Annual Report, I believe you may be able to find some “anchor points” to not only survive these times but just possibly thrive. I’ve taken the liberty of editing down to the main points and the themes I beleive are generally applicaple to most organizations. To read the whole report see the link below.
2010 GE Annual Report -
“We have positioned the company to capitalize on some of the biggest external themes of the day, like emerging-market growth, affordable healthcare and clean energy. Internally, we treat “growth as a process” by focusing on innovation, customer needs, services and best-practice integration. We are executing six growth imperatives:
Launch great new products. GE’s technical leadership is a function of increased

Can you see these being applied to your team?
investment, great people and a model for innovation. Our innovation is focused on solving big customer problems…
Grow services and software.
By investing in these platforms we can grow rapidly and move closer to our customers.
Lead in growth markets.
We use the breadth of our portfolio to build strong relationships in growth markets.
In addition, we are committed to training our employees, customers and suppliers.
Expand from the core.
Investing and winning in Infrastructure adjacencies is a core competency for GE.
Create value in specialty finance.
The strategic value of GE Capital is obvious: robust earnings growth; strong risk management; and cash dividends to the GE parent.
Solve problems for customers and society.
We have built the GE brand on solving tough problems…
There are certain fundamentals of leadership at GE that never change: a commitment to integrity, a commitment to performance and a commitment to innovation. Beyond this, as the world changes, leadership must evolve as well.
The GE leadership model has core pillars: domain competency, leadership development, team execution and global repositioning. We are constantly looking outside the company for new ideas on leadership. And we are investing more than ever to train our team.”
Full Article: http://www.ge.com/ar2010/letter.html#!letter=page-3
As you ponder these points evaluate how they can apply to your organization.
What are the products, ministries or services you can expand on?
How can you take what you do well and apply it in areas of need, of growth, of large potential?
How can you solve problems and present solutions that establish loyalty, increase word of mouth marketing and create buzz?
What do you come up with? I’d love to hear the path your brainstorming is taking you on.