In the first post of this series (http://bit.ly/nlmhWV) I described the difference between fundamentals and core values. I believe there are three fundamentals that are transferable to almost all organizations. The first of these is:
Focus – a central point, as of attraction, attention, or activity (http://dictionary.reference.com/browse/focus)
Focus is crucial as it contributes to the direction of your organization. When you know the “central point” or the place to apply “attention” you can better apply energy, resources and talent. Focus also allows you to establish boundaries that facilitate simpler decision making, easier responsibility definitions, and the application of your greatest asset – man power. One of the most widely advertised examples of this is a company that almost all of us recognize – UPS. For quite a while they were known as a package delivery company but whether they improved their marketing or changed to a different focus they are now known for global logistics, that just happens to include package delivery.
Can you define the focus of your organization? I’m not asking for a quaint cliché or catch phrase that was brainstormed by your marketing team. I want to know if you can briefly, in a couple sentences, define what you are about, what you want to accomplish and how
you are going to do it. As these words come to you, do they encompass the organization? Are they bigger than the organization? Do they even scare you a little?
Here are some principles to consider when applying focus:
· Choose the right focus
· Be willing to say no to GOOD ideas.
· Avoid distractions, Be wary of detours
· Know your strengths
· Measure the price of focus
Stay tuned for the next two fundamentals to successful organizations, Accountability and Unity. If this sparks interest, areas of need within your organization or just the need for some brainstorming please contact me either by email jimhill@rtoconsulting.net or via the comments on this blog.









